How Yellow Tail crushed the Australian wine industry.

Slate Magazine How Yellow Tail crushed the Australian wine industry. A few years ago, Australian wines were the hottest around: Consumers couldn’t get enough of those strapping shirazes with the quirky names (the Mad Hatter, the Dead Arm, the Ball Buster) and the eye-catching labels. Across all price points, Australia was ascendant. Not anymore: Buyers who used to make a beeline for the Antipodean section of their local wine shops are today waltzing right past it. Depending on who’s doing the counting, exports of Australian wines to the United States fell by 15 percent to 26 percent in value last year; whatever the precise figure, the arrows are all pointing sharply downward, and with retailers paring back their Aussie selections in response to the flagging demand, this year threatens more of the same. Foster’s may be Australian for beer (mate); it appears that screwed is now Australian for wine.[more …] …………………………………………………… http://feedproxy.google.com/~r/slate/~3/WJmWIu9NQgo/

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